Logo is a mark or image that identifies your company’s product or services to your potential clients. A logo may be used in your company’s literature (flyers, posters, business cards & stationery), merchandise (T-shirts, hats) and promotional materials (banners, signs). Most businesses today have a logo as part of their company branding plan.

Illustration is a visualization such as a drawing, painting, photograph or other work of art that stresses subject more than form. The aim of an illustration is to elucidate or decorate textual information (such as a story, poem or newspaper article) by providing a visual representation.